What’s so special with April 24th? Could it be your mom’s birthday or your wedding anniversary? We might have different reasons why April 24th is special for us, but to make it even more special, let’s join women across the states in celebrating the National Lingerie Day! Haven’t heard about it? Well, there are actually a lot of us that do not know that National Lingerie Day existed. It’s not as popular as Thanksgiving or Christmas but if you are a certified lingerie addict, then you should definitely mark April 24th as a special occasion on your calendar.
National Lingerie Day started in April 1989; it is a brainchild of the Intimate Apparel Council. The Intimate Apparel Council or IAC is an industry group which is made up of U.S designers, brands, and retailers. They started the concept of celebrating National Lingerie Week in 1989 to “reaffirm the message that intimate apparel is fashion, by having a week-long celebration of in-store promotions, unique prices and fit clinics.” The idea was a success but a few years later it was totally forgotten. However in 2000, the National Lingerie Day gained attention again after a short skit was featured in Saturday Night Live with gift items intended for viewers in celebration of the National Lingerie Week.
A national day is usually staged by commercial organizations such as the Intimate Apparel Council to promote their products and even services. Anyone can actually apply either to the United Nations or their government to have their chosen National day be formalized and it can be approved as long as it is not sexist, racist, or spiteful. The idea of celebrating National Lingerie Day or Week was to make women aware that the intimate industry is still thriving and that lingerie designers and brands are exerting efforts to provide elegant and comfortable lingerie.
The National Lingerie Day might have petered out a few years ago but it is now starting to gain popularity again. We have social sites like Facebook and Twitter to thank for that; solid lingerie addicts who have never forgotten NLD are also one the reasons why it is becoming quite famous again. Retailers who know about the National Lingerie Day have also made April 24th a special day for lingerie lovers by throwing sales and giving out gift items; some even make nice greeting cards to celebrate the occasion. Lingerie addicts also organized National Lingerie Day-related parties such as all-undies party and other bizarre ideas.
The National Lingerie Day might be intended to promote an industry, but to make it more personal in your part, try to remember a few things that your lingerie had made to make an ordinary day become special. Lingerie is a powerful piece of garment, we all knew that. It can transform a woman to a femme fatale and enable her to conquer the world by her charm and confidence. Isn’t it enough for us women to celebrate National Lingerie Day? So ladies, let’s now mark April 24th in our calendar and celebrate NLD!